「生布」”キヌノ”
織ったままの晒してない布
「布」”フ”と呼び「木布」”キフ”とも捉え、布のルーツや可能性を探求し、布を介しての出会いから生まれた、発見や刺激を受けプロダクトを創造するブランド「kiivu(キフ)」
1925年から続く歴史ある機屋を背景に、生機と呼ばれる綿本来の色や風合いを持つ生地に着想を得ながら、貴重なアーカイブに新しいアイデアで編集、
再構築したファブリックを中心に構成されるコレクションは、広島は尾道に佇む小さなアトリエにて、伝統的な技術を有する女性の職人によって1着1着丁寧に仕立てられ、
女性ならではの繊細で奥深い美しさを纏いながら、世代や性別に囚われず、人の思いを繋ぎ寄り添い愛される物創りから生まれます。

"Kinuno" = Unbleached cloth as it is woven "Kinuno" is a brand that explores the roots and possibilities of cloth, and creates products inspired by discoveries and inspirations that are born from encounters through cloth.
With a history dating back to 1925, the brand is inspired by fabrics with the original color and texture of cotton, called "kifu", and is made up of original fabrics that are edited and reconstructed with new ideas from precious archives. In a small atelier in Onomichi, Hiroshima, each piece is carefully tailored by a female craftsman with traditional techniques, and is created from the creation of things that connect people's thoughts, embrace them, and are loved by people regardless of generation or gender, while still exuding the delicate and profound beauty that is unique to women.